What began as a logical, yet outlandish idea in 1837 has evolved into one of the most robust watch groups in the world today. Invicta. Activa. Activa Kids. S. Coifman. Pötger Piertri and Poseidon. Five distinctive brands guided by that same radical notion; give customers more than they pay for. The timepieces they create will push the limits of design and pull what you desire, and what you can obtain closer together than ever before. These are the words that greet visitors and motivate team members inside the Invicta Watch Group's new worldwide headquarters. Emblazoned in stainless steel, it has been the Invicta message since day one: "We have long held firm to the belief that supremely crafted timepieces can be offered for extremely modest sums. It is the founding principle of our flagship and the radical notion that still drives us today.

It's one of the most sold watch brands in US with models topping the top 10 charts of Amazon's most sold list, particularly in the dress watch category, normally in the number 1 position. Some models remain in the top 100 models in Amazon, beyond 700 days.

What buyers say about Invicta
With its most inspired creations yet, Invicta demonstrates its technical and design prowess, offering timepieces of style for extreme value. By being true to their convictions, Invicta continue to turn the balance of power, and deliver true Swiss luxury to anyone who desires it.

A perfect way to greet the holidays and embrace all that is to be in 2012
New perspectives and developments arrive ready to celebrate the holidays and usher in a new year. Invica's ongoing evolution reveals itself in a myriad of options. Explore the flux of color and design as they come to life in the Ocean Jelly Palette Series. Boasting vibrant exteriors, the Invicta Subaqua NOMA III manifests an Anatomics series built to thrive under the most strenuous conditions. Click to know more ....

Watches tick on fashion and tech
Watches for men are certainly a premium piece of jewellery. Just like women wear bracelets or rings, men opt for watches. For a man, a fancy watch on his wrist, a Mont Blanc pen in his pocket and a nice car in his garage are signs of having arrived in life. Wear an Invicta Watch on your wrist not merely to keep tabs on time but to flaunt it as a piece of branded jewellery. Have a look at the Invicta Luxury Watch Collection,